social media

Recent Drury graduate combined copywriting, social media skills for a job at LivingSocial

“People my age didn’t grow up using social media, but we grew with it.”
Ellen Ennes, 2011 Drury graduate.

When 24-year-old Ellen Ennes began her college career at Drury in the fall of 2007, social media was just getting started. Twitter was only a year old and Facebook had only been open to anyone over the age of 13 for a year. Now, six years removed from the start of her freshman year of college, Ennes actually works in social media as a copywriter for the deals website LivingSocial.

2011 Drury graduate Ellen Ennes

“Drury was ahead of the curve when it comes to social media,” Ennes said. “I credit the media writing class I took as a sophomore because my professor Jonathan Groves made everyone get a Twitter account and we had to tweet.”

During her senior year at Drury, Ennes began following LivingSocial on Twitter and actually tweeted this message to LivingSocial, “I’m envious of your job. This is a great account to manage.”

A few months later, Ennes said she was looking at pages and pages of job listings and saw an ad for a job at LivingSocial, “I immediately applied at 2 o’clock in the morning,” Ennes said.

It wasn’t long before Ennes received a response, was asked for writing samples and took a writing test, then, she was flown to LivingSocial headquarters in Washington, D.C. She’s been with LivingSocial for two years now where she works, literally, within sight of the White House. As an added bonus, she’s close to her parents who live in Maryland.

Ennes’s professors saw her potential in the growing field early on, “Ellen immediately understood the power and potential of social media,” said Dr. Regina Waters, chair of the communication department. “She posts interesting content and engages others in her networks. I’m not surprised that LivingSocial hired her for her copywriting skills.”

Now, Ennes puts her Drury degree to use writing advertisements, direct mail pieces, billboards, radio ads, and social media posts. “I came to Drury because it had an advertising major and it was far less expensive than the schools I was considering in the Northeast,” Ennes said. “I received a Trustee Scholarship at Drury, which covered my tuition and I’m so thankful I got out of college without any debt. Many of my friends are dealing with some huge college bills.”

Ennes considers herself lucky in other ways, too:  living in D.C. she doesn’t need a car, she lives with three other young professionals in the heart of the city, she can walk or ride her bike to work, she’s surrounded by government workers in suits while she wears jeans to work, and Ennes counts her co-workers as some of her best friends.

“I love what I’m doing and the people I work with. Now, I want to get really good at my craft and develop a portfolio I can be really proud of,” Ennes said.

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Story by Mark Miller, associate director of marketing and communications at Drury.

Drury alumnus and indie band musician will discuss social media at Drury on C-Street

SPRINGFIELD, Mo., March 28, 2013 — Drury on C-Street will feature 2005 Drury alumnus Phil Dickey on Friday, April 5, at 7:30 p.m. in a Creative Conversation. Drury on C-Street is located at 233 E. Commercial Street. This event is free and open to the public.

Phil Dickey, Someone Still Loves You Boris Yeltsin

Dickey has traveled the world as a multi-instrumentalist for Someone Still Loves You Boris Yeltsin (SSLYBY), an indie pop band that originated in Springfield. SSLYBY has gained notice within the indie culture, in addition to its song “Oregon Girl,” which was featured on the television show The OC, and a record label with Polyvinyl Record Co. Dickey serves as the band’s director of media.

This discussion is part of Drury University’s 2012-2013 Theme Year series, Voices Unbound: New Media and the Future of Democracy, which is devoted to exploring how media and technology are changing the way we communicate and interact, and the implications for journalism and democracy.

For more details about speakers visit www.drury.edu/voicesunbound or contact Theme Year Director Dr. Jonathan Groves at (417) 873-7347.

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Drury alumna shares her passion for creating online energy using social media

SPRINGFIELD, Mo., Oct. 22, 2012 — Social media consultant and Drury alumna Erin Swanson will speak at Drury University on Thursday, Oct. 25 at 11 a.m. in Clara Thompson Hall. She will lead a discussion about how to use social media in professional organizations as a campaign tool, and she will share her work experience with Water.org. This event is free and open to the public.

Erin Swanson working in the Philippines with Water.org

Water.org is a global nonprofit dedicated to helping communities get safe water and sanitation. Swanson has also used social media to work with The Way Women Work, an online community that shares the success stories of women entrepreneurs globally, and SpiderOak, an online backup tool for Windows.

Four years after working with Water.org, Swanson, a 2008 Drury graduate, founded ExplodingSoul LLC, a consulting company for social media, marketing and communications where she has experienced tremendous growth and success. She currently lives in Kansas City, Mo.

Swanson’s presentation is part of Drury University’s 2012-2013 Theme Year series, Voices Unbound: New Media and the Future of Democracy, which is devoted to exploring how media and technology are changing the way we communicate and interact, and the implications for journalism and democracy.

For more details about speakers visit www.drury.edu/voicesunbound or contact Theme Year Director Dr. Jonathan Groves at (417) 873-7347.

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Drury’s Edward Jones Center to host a Minorities in Business meeting

SPRINGFIELD, Mo., Sept. 29, 2011 — Drury University Communications Professor, Regina Waters, will serve as a keynote speaker at the October Minorities in Business Meeting.  The meeting, which is hosted by The Edward Jones Center for Entrepreneurship, will be held on Tuesday, Oct. 4 from 5:15 – 7 p.m. at Q Enoteca, located at 308 W. Commercial St.  This event is free and open to the public.

The Edward Jones Center for Entrepreneurship will host the meeting as part of the Center’s Minority Entrepreneurship Workshop series.  The workshop will focus on implementing social media and email to market a business.

Dr. Regina Waters

Dr. Waters will lead a discussion titled Social Media 101: Spark a Connection with Your Customers. During this session, attendees will learn how various social media platforms can influence and strengthen customer relationships.

“A solid social media strategy can create meaningful two-way interaction between businesses and their stakeholders,” said Waters.  “I am thrilled that area business owners are eager to learn more about social interactions in the online world.”

Dr. Waters will be joined in speaking at the meeting by Paige Cahill of Constant Contact.  Cahill will lead a session called REV UP Your Customer Relationships, Referrals & Revenues with Email Marketing.

Media Contact: Dr. Kelley Still, Executive Director, The Edward Jones Center for Entrepreneurship, Office: (417) 873-7458, E-mail: kstill@drury.edu

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Her Campus magazine ranks Drury #1 in social media

SPRINGFIELD, Mo., Aug. 24, 2011 — Her Campus, an online magazine for college women based in Cambridge, Mass., ranks Drury No. 1 in the nation on its list of “Social Media Savvy” colleges and universities.

In its description of Drury, Her Campus says, “Drury is one of the few schools in the country to offer a Social Media Certificate Program. They also have an excellent presence on Facebook, Twitter and YouTube, including a recently revamped and beautified Facebook page.”

The magazine made note of the time-lapse video that chronicles how Drury senior design arts major John Dozier drew the artwork for Drury’s Facebook page in chalk. Check out the video on YouTube.

“Drury is thrilled to be recognized for its efforts to connect with key stakeholders across the new media landscape, and its courses that teach best practices and strategic thinking in social media,” says Mark Miller, Drury spokesperson. “We thank Her Campus for acknowledging our social media achievements in the classroom and online.”

For the complete list, visit Her Campus magazine.

Media Contact:

Mark Miller, M.A., Associate Director of Marketing and Communications, Office: (417) 873-7390, Mobile: (417) 839-2886, E-mail: markmiller@drury.edu

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