April 24, 2013
SPRINGFIELD, Mo., April 24, 2013 — An examination of the Christian Science Monitor’s shift in focus from print to online earned Drury Assistant Professor of Communication Dr. Jonathan Groves the Top Research Paper award at last weekend’s International Symposium on Online Journalism. Dr. Groves and his co-author Carrie Brown-Smith, a professor at the University of Memphis, spent weeks studying the Christian Science Monitor and its employees as the news organization worked to engage with its readers in a digital space.
Dr. Jonathan Groves
“The Monitor is important to study because it was one of the first major print publications to cut its daily publication and focus on the Web,” Groves said. “The successes and struggles of the organization are valuable for all legacy news organizations trying to remain relevant in the digital age.”
The International Symposium on Online Journalism is an annual conference at the University of Texas at Austin that brings together writers, editors and educators to discuss this new form of journalism.
The winning paper’s abstract:
40 Million Page Views is Not Enough: An Examination of the Christian Science Monitor’s Evolution from SEO to Engagement by Jonathan Groves, Drury University, and Carrie Brown-Smith, University of Memphis
This longitudinal study, based on four weeks of newsroom observation over three years and more than 60 interviews, examines how one digitally-focused news organization, the Christian Science Monitor, has struggled to develop a more engaged audience. Using Napoli’s model of audience behavior, which tracks engagement from awareness and interest to active participation, this paper offers lessons for scholars and news practitioners alike interested in the future of news. It also expands upon research on conversational and participatory journalism to understand journalists’ evolving relationships with their increasingly active audience.
September 28, 2012
SPRINGFIELD, Mo., Sept 28, 2012 —Drury will host the Director of the Pew Internet Project Lee Rainie and the owner of DIOSA Communications Heather Mansfield on Oct. 4 and 5 as part of the Theme Year series Voices Unbound: New Media and the Future of Democracy. Rainie will present in Clara Thompson Hall on Thursday, Oct. 4 at 11 a.m. and Mansfield’s discussion at Drury on C-Street is Friday, Oct. 5 at 7:30 p.m. Drury on C-Street is located at 233 E. Commercial street. Both events are free and open to the public.
The audience will join Rainie in discussion of how Americans use technology and how tech users function in a new social operating system of “networked individualism.” His new book, Networked: The New Social Operating System, co-authored with Barry Wellman, looks at the ways broadband Internet, social networking, and mobile connectivity have affected the lives of “networked individuals” and the challenges and pleasures of living connected lives. The Pew Research Center’s Internet & American Life Project is a nonprofit, nonpartisan “fact tank” that studies the social impact of the Internet.
Mansfield’s appearance is one of five Friday night “Creative Conversations” with local innovators in the world of new media. DIOSA Communications is a one-person company that specializes in social media and mobile technology webinars and trainings for nonprofit organizations. Mansfield’s additional communication experience includes being a principal blogger for the Nonprofit Tech 2.0 blog and authoring Social Media for Social Good. She dedicates her time to helping nonprofits around the world use social media to their advantage.
Both presentations are part of Drury University’s 2012-2013 Theme Year series, Voices Unbound: New Media and the Future of Democracy, which is devoted to exploring how media and technology are changing the way we communicate and interact, and the implications for journalism and democracy.
For more details about speakers visit www.drury.edu/voicesunbound or contact Theme Year Director Dr. Jonathan Groves at (417) 873-7347.