April 20, 2015
Two Drury graphic design students have been recognized for lending their talents to a local campaign to fight underage drinking.
Ashley Morefield and Bre Corbet took first and second place, respectively, in the Community Partnership of the Ozarks’ annual poster design contest. Each spring, CPO’s Underage Drinking Task Force invites students from area colleges to participate in the contest as part of a broader campaign to increase awareness of the risks and consequences of underage drinking.
Visual arts professor Dudley Murphy incorporated the contest into a course assignment, which Morefield and Corbert took head on.
Morefield, a graphic design and art history double major, says she tried to create a poster with “upbeat colors and illustration” in order to draw in a younger target audience.
“I then used the text to show the serious facts and potential results of underage drinking,” she says of the statistics used in the poster, such as the fact that 90 percent of all rapes involve alcohol use.
Corbert, a graphic design major, went for a highly recognizable approach. She designed her poster to look like an Instagram screenshot – certainly a familiar sight to the target audience. The image is accompanied by negative comments about underage drinking.
“I wanted people to understand underage drinking is not ‘cool’ and people will not think you’re cool if you drink,” Corbet says.
Entries were judged by local experts in media, graphic design, communication and substance abuse prevention. The three top-ranked posters will be printed and placed in various locations throughout the community, including college campuses.
Both of the winning Drury students think the message is a crucial one.
“This is an important issue to promote among youth because this is the most vital time to reach them,” Morefield says. “The choices youth make now about drinking can have a huge effect on their families, friends and futures.”
Story by Trevor Cobb, writing major at Drury. A version of this story originally appeared in the Springfield News-Leader.