Drury University to offer courses in Owensville, Mo.

SPRINGFIELD, Mo., April 29, 2013 — Drury University will begin offering classes this fall at the Owensville High School for dual enrolled high school students and adults. The first classes offered will be English 150: Composition and Political Science 101: Government and Politics in the United States.  Drury representatives will be at the Owensville High School on Tuesday, May 7 from 3-7 p.m. to provide information and register students.

“The school district is happy to be partnering with Drury University to bring college courses to Owensville” said Dr. Russ Brock, superintendent of the Gasconade R-II School District. “This will be a tremendous benefit to our current high school students as well as other adults in and around Owensville. We hope this will develop into a strong Drury presence in the community with opportunities that will meet the needs of our citizens.”

For more information, please contact Drury University of Rolla at 573-368-4959.

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First person: A year inside Drury’s Ad Team

When a team works on a project for an extensive period of time, its creators come know it as their “baby.” That term hit home for 13 students at Drury University who recently competed in the National Student Advertising Competition (NSAC), sponsored by the American Advertising Federation (AAF).

Every year, AAF student chapters across the nation are offered a campaign to work on, and, this year, Glidden Paint was the client. The client gives the teams a case study that highlights the communication challenge, target audiences for the campaign, a budget, and a time-span. This year, college students developed an advertising plan to raise awareness of Glidden’s Brilliance Collection at Wal-mart stores across the nation. “This campaign was challenging because we were working with two major brands,” said Amanda Combs, Drury senior and account executive for Drury’s NSAC team.

5th Element team members at the NSAC awards banquet. From left to right. Back row: Christa Scott, senior; Evan Melgren, junior; Ricardo Moreno, junior. Middle row: Dr. Regina Waters; Jeremy Carter, senior; Kaitlyn Jaeger, senior; Alex Smith, senior. Front row: Dr. Sun-Young Park; Amber Perdue, senior; Amanda Combs, senior; Hallie Petersen, senior.

Research is the backbone of advertising, and, during the fall semester, Drury’s team, called the 5th Element, got to work. The team burned through highlighters, worked late into the night, and lugged around ten-pound binders to come up with 254 articles of research. Working as four small agencies, the students used their research to develop four campaign proposals to solve the Glidden paint case study.

Then, in the spring semester, students enrolled in the elective class, Advertising Campaigns, came together to work as one team to develop a 20-page integrated marketing communication plans book for the NSAC.

The Advertising Campaigns course is student-led and operates as an advertising agency with students taking on roles such as account executive and creative director. Dr. Sun-Young Park and Communication Department Chair Dr. Regina Waters provided supervision and insights to the team. Students were responsible for all of the research in addition to developing traditional, nontraditional, social media, guerilla marketing, and public relations touch points.

On April 19, the 5th Element presented its campaign to four judges at the District Nine competition in Kansas City. There were nine schools from the district and the University of Nebraska-Lincoln took home the top spot while Drury tied for second with Webster University. Despite the silver medal, morale among team members was high because the 5th Element made it to the finish line with an abundance of experience and their “baby” had earned esteemed recognition. “It was extremely rewarding to see all of our hard work receive recognition on this kind of scale,” said Combs. “Working with such a devoted group of individuals and competing against teams that were equally committed makes me optimistic about the future of advertising.”

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Story by Amber Perdue, a senior advertising and public relations major at Drury.

MEDIA ADVISORY: Bob Barker to return to his alma mater on Thursday, May 9 at 11 a.m.

WHO: Bob Barker, former host of the Price Is Right and a 1947 Drury graduate

WHAT: A presentation ceremony. Mr. Barker is donating several of his awards, including his most meaningful and prized award, earned during his more than 50 years in television.

WHEN: Thursday, May 9 at 11 a.m.

WHERE: The Shewmaker Communication Center on the Drury University campus. Due to space restrictions, the event is a private ceremony for the Drury community.

BACKGROUND: Mr. Barker graduated from Drury in 1947 with a degree in economics. During his time at Drury, Mr. Barker got his start in broadcasting at Springfield radio station KTTS. Upon graduation, he continued his radio career with The Bob Barker Show; he moved to television and hosted Truth or Consequences from 1956–75. He debuted as the host of what was then called The New Price Is Right in September 1972 and remained the host until his retirement in 2007.

Bob Barker

Mr. Barker’s recent visits to Drury:

  • Drury awarded Mr. Barker with an Honorary Doctor of Humane Letters in 2007, and Mr. Barker was the commencement speaker.
  • Long known for his love of animals and as a supporter of animal rights, Mr. Barker donated $1 million to Drury in 2008 to establish the Bob Barker Endowment Fund for the Study of Animal Rights.

  • In the fall of 2008, Drury re-named a street on campus “Bob Barker Boulevard” and Mr. Barker spoke at the dedication.

  • In 2009, Barker donated $1 million to Drury to establish the Dorothy Jo Barker Endowed Professorship of Animal Rights named in honor of Barker’s late wife. Dr. Patricia McEachern holds that endowed professorship at Drury.

Mr. Barker’s generosity has led to the formation of an Animal Studies minor at Drury. Drury has taken the lead nationally in establishing a minor in the rapidly emerging academic field of Animal Studies. The foundational course for the minor is Animal Ethics. Eight different faculty members teach the course making it the only one of its kind.

MEDIA NOTES: Media outlets are invited to cover the event and to photograph and videotape the ceremony. Mr. Barker will have a media availability in the Shewmaker Communication Center’s studio for approximately 15 minutes following the ceremony.

Media Contact: Mark Miller, M.A., Associate Director of Marketing and Communications, Office: (417) 873-7390, Mobile: (417) 839-2886, Email: markmiller@drury.edu

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Drury professor earns Top Research Paper award at a prestigious journalism symposium

SPRINGFIELD, Mo., April 24, 2013 — An examination of the Christian Science Monitor’s shift in focus from print to online earned Drury Assistant Professor of Communication Dr. Jonathan Groves the Top Research Paper award at last weekend’s International Symposium on Online Journalism. Dr. Groves and his co-author Carrie Brown-Smith, a professor at the University of Memphis, spent weeks studying the Christian Science Monitor and its employees as the news organization worked to engage with its readers in a digital space.

Dr. Jonathan Groves

“The Monitor is important to study because it was one of the first major print publications to cut its daily publication and focus on the Web,” Groves said. “The successes and struggles of the organization are valuable for all legacy news organizations trying to remain relevant in the digital age.”

The International Symposium on Online Journalism is an annual conference at the University of Texas at Austin that brings together writers, editors and educators to discuss this new form of journalism.

The winning paper’s abstract:

40 Million Page Views is Not Enough: An Examination of the Christian Science Monitor’s Evolution from SEO to Engagement by Jonathan Groves, Drury University, and Carrie Brown-Smith, University of Memphis

This longitudinal study, based on four weeks of newsroom observation over three years and more than 60 interviews, examines how one digitally-focused news organization, the Christian Science Monitor, has struggled to develop a more engaged audience. Using Napoli’s model of audience behavior, which tracks engagement from awareness and interest to active participation, this paper offers lessons for scholars and news practitioners alike interested in the future of news. It also expands upon research on conversational and participatory journalism to understand journalists’ evolving relationships with their increasingly active audience.

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Winners crowned in Startup Drury competition

SPRINGFIELD, Mo., April 24, 2013 — Weeks of hard work finally came down to competition day for teams of Drury students working on “the next great idea.” The overall winner of the Startup Drury competition was Parker LiaBraaten with his company idea WaterWatch. LiaBraaten was crowned the winner on Thursday, April 4.

LiaBraaten is a sophomore and received the Curt Strube Cup, named for the late Director of the Breech School of Business Administration. His business idea also won Broadest Appeal, allowing him the opportunity to raise capital on CrowdIt, a new crowd-funding platform. In addition, LiaBraaten earned $1,000 and now has the opportunity to attend the College Entrepreneurship Organization’s National Conference and compete in the Elevator Pitch competition. “This is a venture that I actually want to pursue and bring to the market,” said LiaBraaten. “I have put a lot of hard work into this and I’m excited for my next big break.”

First Runner-up and winner of $500 was Corey Wiley and his idea of the Wiley House. Honorable Mention and $250 went to Jeremiah George, Elena Ferris, Kevin Daroga, and Dakota Trithara with their start up idea, Little Momma’s. The plan with the best chance of high growth was IVision, developed by Blake Worland, Kyle Kiely and Brett Stiffler. This group will now have the chance to present their idea to the Springfield Angel Network.

This was the first Startup Drury competition and students of all majors were able to participate. “What is so great about university-wide business model competitions is that we get students with all kinds of majors involved – it pushed entrepreneurship beyond the business school,” said Dr. Kelley Still, executive director of the Edward Jones Center for Entrepreneurship. “The level of engagement and quality of ideas truly exceeded my expectations and it was a very exciting competition.”

Judges for the competition were:

  • Leon Combs, retired entrepreneur
  • Jason T. Graf, founder, CrowdIt, LLC
  • Brenda Ryan, founder, Alliance Technologies and Ryan Industries, Inc
  • Rob Wheeler, owner MarBeck.com
  • Kailey York, partner, Clayton, York and Hopp, CPAs

Drury University’s Edwrad Jones Center for Entrepreneurship would like to thank judges, sponsors and team mentors for assisting with the Startup competition. Over 20 professionals from the community mentored teams in the competition. MarBeck.com was the presenting sponsor. Engineered Packaging, Chuck Banta and CrowdIt were supporting sponsors.

Drury University’s Collegiate Entrepreneurship Organization, the C-Street Business Resource Center, and the Edward Jones Center for Entrepreneurship all co-hosted Startup Drury.

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Drury is named to the Princeton Review’s Green Guide for the 4th straight year

SPRINGFIELD, Mo., April 22, 2013 — Drury University is one of the 322 most environmentally responsible colleges in the U.S. and Canada, according to The Princeton Review. The education services company profiles Drury in the fourth annual edition of its free downloadable book, The Princeton Review’s Guide to 322 Green Colleges.

“Being included in this ranking four years in a row is a testament to our solid progress on our sustainability initiatives,” said Dr. Wendy Anderson, director of campus sustainability. “Drury’s LEED Gold O’Reilly Family Event Center and other major renovations have incorporated established green building standards. Moreover, we remain committed to helping create a more sustainable region by offering three environmentally oriented majors and connecting students to regional organizations for service learning, research and internships.”

The Princeton Review chose the schools for this guide based on a 50-question survey it conducted in 2012 of administrators at hundreds of four-year colleges. The company analyzed data from the survey about the schools’ course offerings, campus infrastructure, activities and career preparation to measure their commitment to the environment and to sustainability.

The 215-page guide can be downloaded at www.princetonreview.com/green-guide and www.centerforgreenschools.org/greenguide.

The 322 school profiles in the guide feature essential information for applicants – facts and stats on school demographics, admission, financial aid – plus write-ups on the schools’ specific sustainability initiatives.  A “Green Facts” sidebar reports on a wide range of topics from the school’s use of renewable energy sources, recycling and conservation programs to the availability of environmental studies and career guidance for green jobs.

In the guide’s profile on Drury, The Princeton Review writes, “The elimination of trays in the university’s dining commons has served to conserve food, water and energy, thereby reducing environmentally damaging chemicals and detergents and reducing food waste by 25 to 30 percent per person. Bicycle rentals are available for students for $25 per semester as an environmentally friendly alternative to driving.”

Media Contact:

Dr. Wendy Anderson, Director of Campus Sustainability, Office: (417) 873-7445, Email: wanderso@drury.edu

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Piercing a difficult subject: Human Sexuality instructor Ty Pierce

Ty Pierce admits it. Sometimes, a lecture on psychology can be boring. One night teaching his social psychology class at Drury he noticed his students fading, so he asked them if they wanted to see a magic trick. Pierce, an amateur magician since before he could read, performed a trick and it’s become a trademark of his classes.

“During the break, I’ll do a magic trick and it wakes ‘em up a little bit and it seems to make them smile and that’s my drug,” Pierce said.

Ty Pierce

Pierce knows all about the power of emotion. Besides his usual psychology courses, Pierce teaches human sexuality. Around the nation, human sexuality is consistently one of the most popular classes on college campuses, which comes as no surprise to Pierce.
“It’s easy, it’s the only reason we’re alive,” Pierce said. “It’s what I tell the class, sex is the only reason we’re here. We were all conceived as the result of sex.”

Pierce has taught at Drury for more than two decades and he’s taught human sexuality during most of that time, primarily in the evenings in the College of Continuing Professional Studies. His frank, energetic style has made him popular among the students.

“I had heard about Ty and his teaching style from other students and researched his ratings on line. And heard that he was phenomenal,” said Jennifer Pierson, a Drury junior. “I didn’t know what to expect, but I came into it with an open mind and I was kind of excited to take a class that was one of the highest ranked classes I’ve seen yet at Drury.”

The father of two is passionate about much more than just teaching. As an undergraduate, he knew a young woman who had been date raped, which started him on a crusade against sex crimes. Now, he’ll tell anyone who will listen everything from how to avoid becoming the victim of a sex crime to how to avoid an unwanted pregnancy.

“If I can prevent one child from being molested, one person in my class from being pregnant when they’re not wanting to, or prevent a student from getting a disease or keep a young lady or a child from being raped, my job is done,” Pierce said.

To view a video about Pierce’s teaching style and his efforts against sex crimes, click here.

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Story by Mark Miller, associate director of marketing and communications.

Drury’s Enactus team qualifies for national competition for 16th straight year

Rogers, Ark., April 18, 2013 — For the sixteenth straight year, Drury’s Enactus (formerly SIFE) team has qualified for nationals. Drury was regional champion at Wednesday’s competition in Rogers, Ark. This qualifies Drury for the Enactus national competition in Kansas City, Mo., May 21-23.

There are 10 regional competitions around the country that qualify teams from two and four year colleges and universities for Enactus nationals.

Drury won the Enactus (then SIFE) National Championship in 2001, 2003 and 2005, and Drury went on to win the World Cup in 2001 and 2003.

The Enactus World Cup is in Cancun, Mexico from Sept. 29-Oct. 1. Belmont University from Nashville, Tenn. is the defending World Cup champion.

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Community to celebrate Drury’s National Championship teams with a parade through Springfield on Friday, April 19 at 4 p.m.

WHO: The Drury University NCAA Division II National Champion men’s basketball team, and men’s and women’s swimming and diving teams.

WHAT: A community parade and celebration to honor the championship teams. The swim teams won their titles on March 9 in Birmingham, Alabama. The basketball team won the national championship on April 7 in Atlanta, Georgia.

WHEN: Friday, April 19. Parade begins at 4 p.m. Proclamations, autograph sessions with designer posters, and an Andy’s Frozen Custard celebration will follow.

WHERE: Beginning at South and Elm, the parade will travel north on South Avenue to Park Central Square. From there, the parade will travel north on Boonville Avenue, turn east on Central Street, and then turn north on Drury Lane. The parade will culminate in the Findlay Student Center Fountain Circle.

WHY: Drury earned its ninth straight men’s swimming and diving title, and the men’s and women’s teams have won dual championships in four of the last five seasons. Overall, the men’s team has 11 championships, while the women have nine. The Drury Men’s Basketball Team won the school’s first ever NCAA Division II Basketball Championship with its win over Metropolitan State University of Denver. 30 days, 3 national championships, 1 university.

Media Contact: Mark Miller, Associate Director of Marketing and Communications, Office: (417) 873-7390, Mobile: (417) 839-2886,
 E-mail: markmiller@drury.edu

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Drury professor reads from her new memoir on Wednesday, April 17

SPRINGFIELD, Mo., April. 15, 2013 — Drury will host accomplished biographer and literary scholar Resa Willis in a discussion and reading of her new memoir, Farmer’s Daughter and I Can Prove It. Willis will share stories from her work and the challenges and rewards of writing a memoir.  The reading will take place Wednesday, April 17 in the Harwood Reading Room of the Olin Library at 6 p.m. This event is free and open to the public.

Farmer’s Daughter and I Can Prove It is a lively reflection on growing up in the 1950’s and 60’s on an Iowa farm. Willis reminisces about life lessons rooted in rural life: hard work, education, family, community and the old joke, sex. Though she began “Farmer’s Daughter” as a memoir for her city-girl nieces who were curious about life on the farm, the humorous vignettes Willis shares in this book will bring smiles to readers of both rural and urban backgrounds. “Farmer’s Daughter” is available on Amazon as an e-book for download.

Willis is a Professor of English at Drury and the author of the acclaimed biography Mark and Livy, the Love Story of Mark Twain and the Woman Who Almost Tamed Him, based on the nearly 40-year marriage of Mark Twain and Olivia Langdon Clemens. The book was nominated for a PEN Award in biography and is optioned for a film. Willis also wrote FDR and Lucy: Lovers and Friends, which explores the 31-year intimate relationship of President Franklin Roosevelt and Lucy Mercer Rutherfurd. Originally published in hardcover, both biographies have been reissued in paperback and e-book formats.

The reading is organized by the Drury English Department and Writing Center and coincides with the Drury Theme Year Voices Unbound: New Media and the Future of Democracy in celebration of Willis’s accomplishment.

Media Contact: Dr. Resa Willis, English Professor, Office: (417) 873-7314, E-mail: rwillis@drury.edu

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